What is Internet Marketing?

This is also known in some spheres as online marketing, and it is essentially advertising on the internet. Online marketing consists of a series of processes with an aim to creating awareness of your brand, product, or services. Various tools are employed to help drive traffic or attention/awareness to boost sales and generate leads. The bottom line is getting consumers, subscribers, and investors to spend money on your product.

Internet marketing is an umbrella term that covers various aspects of marketing, such as content, email marketing, paid media, SEO, and a lot more. Any form of advertising or marketing done on the internet and all its platform qualifies as internet marketing.

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Advantages of internet marketing

There are a lot of advantages of internet marketing. Some advantages of online marketing are more evident when you compare it to the traditional form of advertising and marketing that so many people grew up on. Some of the most obvious advantages will be elaborated upon here.

1. Cost Effective

The internet, with its many platforms, has leveled the playing field for anybody who wants to create awareness to his brands, products, or services. You don’t have to own a building or hire expensive consultants to get your message out there to millions of people. Digital marketing is quick and affordable. With internet marketing, you have a direct link to your customers, and you can make it a lot more personal.

2. Convenient and Fast

This is one of the biggest advantages of the internet. You now have everything at your fingertips at lighting fast speeds. Accessibility is as easy as ever, and you can employ various tools online to get the word out there. Quick and easy. Communication and logistics are a lot easier now, and consumers can now make purchases from the comfort of their homes and test your products. Digital products can be downloaded directly with the click of a button. Overall, the buying and selling interactions are smooth as ever.

3. Track progress

There are so many tools available online that will help you monitor and track the progress of sales and reach. With this data, you can strategize on better ways to get better results, and you can get rid of online marketing strategies that aren’t working. You can also measure how well consumers and customers receive your messages and pitches. This data point is known as conversion. Without this ability to track progress, you are left in the dark, and you can’t make better decisions.

4. Efficient targeting

You can now target different demographics with internet marketing, which allows you to put all your eggs in the basket that will convert to sales. There is no need to market products to people who don’t want or need them. You can build a profile of the kind of people that are most interested in your product if you take a close look at those that actually end up buying your products. You can have them fill a form of sorts to give you an idea of your buying audience.

5. Global reach

This is perhaps the biggest advantage of interest marketing, and unlike traditional forms of marketing, there is no limit to who can potentially come across your content online. You essentially have a global audience and a global reach. If you have the capacity to serve these people in any part of the world, that’s even better.

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Types of internet marketing

There are various forms of internet marketing; some of them will be familiar to you and others not so much. Listed below are the major forms of digital marketing and some of them will be looked into in this article.

1. SEO
2. Social Media Advertising
3. Web Design
4. Chat Bot
5. Email Marketing
6. YouTube
7. Search Engine Marketing
8. Marketing Funnels
9. Reputation Management (Reviews)
10. Google My Business (GMB) Optimization

Search Engine Optimization (SEO) is a means of getting traffic from the natural flow of search results on search engines. When you understand exactly how search engines and keywords work, you can engineer your content and your website to drive as much natural traffic to your site as possible. You can also push to rank as high as possible for hot keywords that relate to your industry and business.

Search Engine Marketing (SEM) is a means of building website traffic by investing on ads on popular search engines, like Google and Bing ads. Outside of the popular platforms, you also have various 2^nd Tier PPC platforms (pay per click), as well as PPC advertising structures, in place in the major social networks.

SEM and PPC are advertising that is carried out through search engines. These search engines charge a fee every time their ad is clicked on. The search engines profit from these pay per click programs, and the advertiser can get traffic to his content and potentially gain new leads and customers.

Email marketing has been around for a very long time, and it is at the center of the strategies used by businesses to generate new leads and potentially new customers. It gets you direct contact with your potential customers and allows you to deliver a targeted message to them. With this medium, you can serve them updates, news, and reminders in as short time as possible. If you make use of the right tools, you can send out personalized emails that look very professional and represent your business in the best light possible.

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All these strategies can be used in conjunction with one another, and they are not mutually exclusive. So why hire Godwin Digital for your digital marketing needs? Simply put, we have mastered the art of balancing all these techniques and leveraging on the best alternative for your business. We do all the hard work for you, and you can rest easy knowing optimal amounts of traffic, sales, and lead generation are coming your way.