3 EASY LINK BUILDING STRATEGIES

According to Google, good content and backlinks are some of the key off page SEO factors that will earn you site traffic and referrals, putting you on top of the SERPs. As clear as this is, link building is a practice that is closely monitored by Google as well. Therefore, if you have got to do it, do it right.

Unless you are Ahrefs or HubSpot, you will definitely need links to put your brand among the best. Getting links does not involve gambling with your site’s ethics. It involves establishing a suitable strategy that is legitimate according to Google’s rules and regulations on search engine optimization. Below are some of the most common strategies that are applied by the markets’ greatest for link building.

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Link reclamation

This is an ethical style of linking in that it focuses on mentions in other sites whether a link is provided or not. Most article writers would mention some products or brands in their articles that do not sponsor them. For instance, if one is writing about product reviews and mentions Amazon, then Amazon goes to look for this writer or site and convinces them to put a backlink on the mention.

The owner of the brand would have ensured that anyone who visits the site may end up clicking on the link in the search for more information and clarification. Meanwhile, according to Google guidelines, there are no SEO rules broken. You can find your website mentions by using an SEO tool, such as Ahrefs.

• Enter your brand name in the Ahrefs search bar.
• Filter the focused date, so you minimize the search scope. Here, pay attention to the most recent mentions.
• Tap on the “only live” so that it displays those links that are in operation.
• Select the “one page per domain” key. You are now at liberty to export a whole list of mentions in a spreadsheet with clear details about who and where you got a mention.

With all details in your custody, you can research the writer or the site to reach out for future collaboration, as well as the business at hand – including backlinks on the mention. There are likely to be several mentions, but you do not need them all. Go through the details to find those sites that are related to your business and have good domain authority to make a pitch for a backlink.

Guest posting

This is one of the oldest tactics that has been tried and tested, and fortunately or unfortunately, it has mixed reactions from people who tried or still use it. Those who have negative feedback on this strategy claim it is spammy and rarely provides any worthwhile experience to the readers. However, the pro users think the system is just fine if you learn how to dodge paid and spammy websites.

Tip for mention

This strategy works in a journalist way of sharing information, and in exchange, you get a mention of your site from a brand. For instance, when carrying out blog interviews and roundups, they can play a key role in marketing your content. For more on this, you can look up a site “HARO” (help a reporter out).

Link Building  [bottom line]

Playing by the rules is Google’s greatest rule. To get legitimate links, you can try repairing the broken ones or stealing from defunct or smaller sites, but the three link building strategies mentioned above will get the job done without worry about getting your website penalized by Google.

Here at Godwin Digital, we strive to implement the best SEO link building strategies to help your website rank higher in search engines against your competition.