Marketing can be a little tricky. There are literally hundreds and hundreds of complexities that go into running and maintaining successful marketing campaigns. You can’t find anything concrete to help you through the process. Most of time, people claim to have certain tips and tricks up their sleeves that can easily allow you gain a ton of traffic almost instantly, but the truth is you don’t really need their help. Here, we have 25 hard hitting facts that can help you compare one marketing source to another and see which one is the best for your business. This way, you can easily determine the most suitable one for your work-type. You can make sure that you’re paying for the right thing rather than throwing out money and hoping it to work…

Content Marketing

1. Content marketing is pretty cheap and effective. It costs almost 62% less and produces three times the consumer revenue as compared to traditional marketing techniques. (Source)
2. Major organizations also know the importance of content marketing and are highly dependent on it. Over 73% of organizations claim to have a budget specifically for a marketer who is restricted to only content marketing campaigns. (Source)
3. 69% of marketers claim that content marketing is much more productive and effective than email marketing or press releases. (Source).
4. Businesses that use content marketing to promote their products are likely to get six times more traffic than the ones that rely on traditional marketing techniques. (Source)

Social Media

5. 87% of marketers use Social media marketing, which is currently the most commonly used medium for content promotion and advertisement. (Source)
6. Online reputation and reviews of a product can greatly affect the sales of a certain product. More than 74% of people refer to the social media before buying a product. (Source)
7. According to a research conducted in 2015, Facebook affected more than 52% of its sales in that calendar year. (Source)
8. Research says that almost 20% of more marketing are joining and using LinkedIn as compared to the previous year. (Source)

Business Directories

9. 1 out of every 3 businesses takes the time to list their business in their local business listings. (Source)
10. Major companies and businesses can lose up to $10 Billion annually due to incorrect or exaggerated information in business listings. (Source)
11. 73% of consumers or customers automatically trust a website and its content when it is listed in business directories. (Source)

SEO

12. According to an estimate, 75% of internet users never bother to go past the first page of Google Search Results Page. (Source)
13. Over 89% marketers claim that they use SEO regularly and they believe that SEO is a highly effective method of marketing and probably the best one out there. (Source)
14. However, small businesses are missing out a large amount of traffic that could prove game-changing for their sales. Only 33% of small businesses actually drive organic traffic to their website and have SEO keywords implemented in their site’s descriptions. (Source)
15. The image of your product online is crucial if you’re aiming for customer satisfaction. 50% of internet users visit a store to buy a certain product after reading about it or searching for it the previous day. (Source)
16. 70% of all clicked search results are organic search results, i.e. driven from SEO keywords. (Source)

Email Marketing

17. For every $1 spent on an email marketing campaign, it generates $38 in ROI (Return on Investment). (Source)
18. Email Marketing is one of the most effective ways of promoting your business. 89% of marketers have claimed that email marketing is their number one choice when it comes to promoting a product or a website. (Source)
19. Email is much more productive than Social media marketing campaigns in getting traffic to a website. Email marketing has a forty times more chance of getting customers to your websites as compared to Facebook, Twitter or Instagram. (Source)
20. Email marketing can also be used to monitor performance data. Over 41% of marketers depend on email marketing analytics for performance data. (Source)
21. According to an estimate, 82% of the total companies globally are maintaining and running successful email marketing campaigns. (Source)

Influencer Marketing

22. 92% of people rely on the recommendation they get from other people when buying a certain product from a company. (Source)
23. 49% of the general population trusts the endorsement of a specific product by an internet figure or a television celebrity. (Source)
24. 84% of the total number of marketers actually use influencer marketing and 81% of them claim that influencer marketing is the best in the business. (Source)
25. Influencer marketing, if done correctly, can deliver more than eleven times higher ROI (Return on Investment) than any other form of online or internet marketing. (Source)

Conclusion:

Well, that’s all you need to understand the importance of Digital Marketing, folks. We can certainly hope that all of the above stats were an eye-opener and we also hope that they made you understand what type of marketing is the best one for your business. The list of marketing sources is pretty long, but we tried to weigh one with the other so you can understand the important of both.